Corporate Social Responsibility Initiative

Society has begun to demand that companies redefine their focus and demonstrate their commitment with behavioural values. And this is not restricted to business: nobody doubts that companies have to make profits but, for example, collaborating in sustainable development is currently a demand.

Business strategies are under ongoing scrutiny by an ever-growing number of target publics with different kinds of expectations. Expectations that is different and very often difficult to combine. A complete challenge. And in this digital world everything becomes more complex and sized.

This situation obviously brings with it greater risks for companies. This is true. But it also offers new opportunities and action prospects.

Through dialogue and communication with all those target publics, Spectrotechnica can help companies make Corporate Responsibility Management an element that has a huge impact on business results.

Our clients are from all walks of life and all sizes: they range from companies that are taking their first steps in corporate responsibility to those that already have extremely advanced programmes. Our recommendations are based on broad international and multidisciplinary experience, both by project type as well as culture.

Key services in Corporate Responsibility:

• Comparative Studies of CSR Positioning
• Perception Audits
• Map of Stakeholders/Target Publics
• Identification of Critical Issues by Target Publics
• Identification of Allies
• Sustainable Development Reports